by jon » Fri Jan 23, 2015 4:46 pm
Going to school in the '60s in Greater Vancouver, I and those around me would look at any company that started in the 1800s or earlier and truly believe that it was eternal. Senior Management retired or passed away, often from Father to Son, but the corporation just kept right on going and growing.
Woodward's was the one that sticks in my mind from those days as the most invincible of them all. I can still remember my father coming home after meeting with Chunky Woodward who told him that Double the Price was the magic formula for Woodward's. If my father wanted to compete with that item on the shelf for $1.50, he had to sell it to Chunky for less than 75 cents an item. Because Chunky doubled the price of everything he bought when he stuck a price tag on it.
The Death of Woodward's, first the Food Floors, then the stores themselves, put to death any notions I had had about companies that were too old to die.