by Mike Cleaver » Wed Mar 08, 2017 7:00 pm
I don't think even Robbers is stupid enough to put play by play on News 1130.
It's a successful recognizable brand and people have come to expect 24 hour news, traffic and weather information.
When I did afternoon drive at the mothership Sick Sadie News in Toronto, every time we stopped the news-wheel for any reason, the phones lit up and complaints flooded into the switchboard and all the direct lines, even flooding the lines into CHFI even though they continued to air regular traffic and weather reports.
If it ain't broke, don't fix it.
Put hockey on one of your other underperforming properties.
Judging from the ratings, there aren't many listeners there anyway.
Mike Cleaver Broadcast Services
Engineering, News, Voice work and Consulting
Vancouver, BC, Canada
54 years experience at some of Canada's Premier Broadcasting Stations