Call me crazy, but if 98.3 flipped to a format a la CISL, complete with paid programming on weekends, it might actually work. Live AM and PM drive shows, the rest of the day filled with music, very little overhead.
Great idea in principle Donovan, however most of the targeted audience resides in the suburbs where Roundhouse Radio's signal is obliterated by Chilliwack's Star FM. Moving down a notch to 98.1 and raising the power could overcome that issue. KING-FM in Seattle currently occupies 98.1, but It doesn't seem to matter anymore through both the CRTC and FCC eyes if Lower Mainland stations also operate on existing Seattle area FM frequencies.