The 20-year-old Virgin
Radio station remains tuned in to change
By Tom Harrison, The Province May 22, 2011
"Everybody dance now."
With that command from C+C Music Factory, Virgin Radio was on the air.
Station manager Brad Phillips remembers the night vividly.
It was 8: 15 p.m., May 23, 1991, and ostensibly an invited gathering of advertisers and sponsors were celebrating at Graceland a proposed new radio station. Without warning, that radio station was no longer a proposal. Around town, the veils that hid billboards and other kiosks simultaneously came off and Virgin Radio pumped up the volume.
"What people didn't know is that we'd go on the air right there," recalls Phillips. "We kind of kept it a secret."
That was 20 years ago. The station was known then as Z95.3 FM and offered a playlist of dance music, which differentiated it from the hard and soft rock stations that thrived in the West Coast market.
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How many of the original Z staff do you know??