by skyvalleyradio » Fri Dec 27, 2013 12:26 pm
All three of these stations are well past their 'best before' dates, but there are probably no simple solutions turning them around. KUBE has been on life-support a few years now and the entry of KHTP is the final nail in the coffin. Perhaps a complete format change to Urban hits??? KMPS troubles began after the implementation of PPM as a listener measuring device, revealing some skewed stats under the previous paper diary method. "The Wolf" is somewhat edgier and has a more contemporary overall sound. Switching to a more 'classic country' approach likely wouldn't work either and would be a huge blow to upstart indie station KXA 1520, which has yet to show up in the ratings. I'm not sure what the fix would be for "The End" - blowing it up and doing something different?? The current Sea-Tac radio dial is pretty tepid and devoid of any sense of adventure trying new, marginal-appeal or 'narrow-interest' formats. This is quite understandable given the current economic climate and struggles such stations are enduring (the "Z-twins" come to mind) There ARE some "holes" to fill format wise, but whether these can translate to ratings, listeners and revenue is the big question. Overall, I think there's too many stations chasing after too few listeners & advertisers in the Sea-Tac region. Of note, KFNQ 1090 with CBS Sports showed up with a .1 and it's first showing in the ratings in along time