dial twister wrote:I think we'll be hearing about a mutual decision (a payout) this week and by PNE time CKLG will become the on air name for 96.9 FM and Vancouver will again have a Classic Hits/Oldies station.
These things are always hard to predict given the likelihood that the decision will be made in downtown Toronto by some guy listening to nothing but CHFI.
The status quo or a dumb decision from Toronto are probably the most likely scenarios come September. Other than that, I would put my money on Sonic moving to 96.9 where it has a chance of competing in the tough battle for the youth market. Kids likely have little understanding or patience with the required Fraser Valley local nonsense that 104.9 has to air to keep their license.
Will we see a cheaper version of Jack on 104.9 and the Fraser Valley sticks that follow along with it? Or will they start backfeeding Trading Post type local programming from the valley? It sounds silly until you think about the large number of Valley commuters. Other stations have developed their one horse town citizens into listeners who soon want to listen to their local station as they drive to and from work in the big city of 100,000 population down the road and out of range of the peanut whistle stick.
All bets are off though. The big unknown is Rogers part in the fire sale on FM licenses that almost certainly will happen when Bell gets approval to buy Astral. I don't think 104.9 counts as a Vancouver station which means Rogers could buy one of whatever Bell or Astral FM licenses go on the auction block.