by Karen » Thu Feb 27, 2014 6:45 pm
So, here we go again.
Why is it always the air staff that pays the price for an incompetent manager or PD, ooops, I mean Brand Manager. It never seems to fail. The management team is ultimately responsible for the sound
or format of the station. The jocks are hired to execute said format. If it fails, they air people get executed and the PD gets another life with a new format. Why don’t these companies do the right thing
and get rid of the person at the helm who can’t generate numbers? The jocks are simply doing their jobs following the game plan and using the tools they are supplied with.
Are the jocks really at fault because playing soft rock isn’t as appealing to listeners as maybe oldies would be? In today’s world, most jocks have no say whatsoever in the music they are forced to play.
Most can’t even speak the words they’d like to speak (you might remember when radio had personality), instead they have to read the same lame liner cards that are used coast to coast with the call letters
and city being the only difference between Vancouver and Halifax.
Shame on you Rogers for disrupting a bunch of innocent people’s lives for the sake of possible better ratings. I’m sure your air staff that was capable of playing Maria Carey, Tom Petty, Air Supply and
The Beatles is just as capable with tunes by Pink Floyd, Supertramp, INXS and The Counting Crows!
To those whose lives were disrupted by this boneheaded move, get a real job. Get one with some security and benefits. Corporate radio isn't where it's at.