Popsmacked: So long, ’60s. Oldies radio has left you behind
By Joel Rubinoff
Say goodbye to the '60s.
It's been nice having them around, on oldies radio, even as their anarchic spirit has dulled and diminished with the passage of time.
Take care, Jefferson Airplane and The Doors.
Sayonara Sgt. Pepper and Jumpin' Jack Flash.
See you in radio heaven, Strawberry Alarm Clock, with your incense and peppermints, reliving the Summer of Love for all eternity.
Yes, it's true. As the baby boom demographic continues its undignified march toward obsolescence, oldies radio has retrofitted its mandate for a new generation.
From a business perspective, it makes sense. Who wants 65- to 70-year-old listeners? Their kids are grown, their homes are paid off. Dammit, they don't buy anything.
So the focus moves to the '70s, with a branch plant in the '80s, and a token '60s tent-pole — one song an hour — that will be casually eliminated when the last boomer limps off to retirement.
Read the full story: http://www.therecord.com/whatson-story/ ... ou-behind/