WPGGUY wrote:OK Pave, I will take a shot at this.
First off, I am still working full time making a decent living in this business and have been doing so for just over 30 years, I consider myself lucky to have survived all these years doing a job I love. Have I had to adapt and change over the years, yes of course.
In my opinion for whatever its worth the fix is a lot simpler than one might think, all you would have to do is limit ownership of a broadcast license to 1 per owner and I am not talking about 1 per city I mean 1 per country. Ok maybe a limit of say 5.
One of the major problems you have these days is you basically have what, 5 people making the programing decisions for every radio station in the country, the national program directors. Yes these are talented and creative individuals, BUT one person can only have so many ideas and after a few years they tend to start looking and sounding the same. (Clear, BOB, JACK, Virgin, Mix etc)
If we had a bunch of independently owned radio stations across the country what would eventually happen is we would start to see some new ideas. Yes lots of them would fail, but some of them will work and those stations would become dominant in their markets and yes make money, the others would be eventually sold and new people would try again. I suppose we might even see a few stations that lack entertainment value close down but I am not so sure that would be a bad thing.
This was the way radio used to be, a bunch of independently owned stations with people working their butts off trying to get people to listen to their station rather than that “other station” the winner got the money. Today they chase the money first and then worry about the programming.
WPGGUY wrote:In my opinion for whatever its worth the fix is a lot simpler than one might think, all you would have to do is limit ownership of a broadcast license to 1 per owner and I am not talking about 1 per city I mean 1 per country. Ok maybe a limit of say 5.
jon wrote:Agreed, but the Dream World I live in says that restricting ownership to one media outlet in any province or state would be the place to start.
In the '50s and '60s, the FCC was forever forcing sales of radio stations whenever a merger or takeover pushed an owner past the magic number of stations nationwide -- 7, wasn't it?
pave wrote:There is nothing, by the way, stopping one or more of the major, corporate station-owning groups from branching off and doing a little experimenting in some of their less critical markets.
This, of course, presumes there are some ideas out here that would tickle some corporate imaginations.
pave wrote:signed: the not altogether, but mostly Unknown Consultant.
Dad...is that you?
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