by jon » Sat Aug 12, 2006 2:59 pm
I may get beat up for this, but I think the Edmonton Radio market is quite healthy. Lots of competition, the majority of on-air folks are competent and have a personality of their own, and most stations really seem to make an effort to woo new listeners and retain the ones they have.
To me, the biggest question right now in this market is: what effect is the CHED Chopper having on AM/PM Drive time commuter listening habits? Are non-Corus listeners switching over to CHED at 4 minutes past each ten minute mark just to hear the latest traffic report? Other CORUS stations carry reports at varying times (I haven't bothered to figure out the pattern).
As a side note: I was quite surprised to see that CHED has a dedicated reporter, and that the other three Corus stations share a second traffic reporter.