Bell Sells MuchMusic to Stingray

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Bell Sells MuchMusic to Stingray

Postby jon » Tue Jun 21, 2016 3:51 pm

Bell Media divests four specialty services to Stingray Digital
The Canadian Press
8:26 AM, E.T. | June 21, 2016
Technology

Bell Media is selling the Juicebox service for kids and three Much specialty music services to Stingray Digital Group.

BCE Inc.'s media arm says the divestiture will allow it to focus on other services, including the coming launch of iHeartRadio in Canada.

Financial terms of the deal with Montreal-based Stingray weren't announced. The deal is expected to close in the third quarter.

Stingray will rebrand the services, which are distributed through various TV distribution services from Bell, Rogers, Telus and others across Canada.

Juiceboxtv.ca is a music video channel that promotes itself as a parent-approved place for kids.

The other three services in the deal are MuchLoud, MuchRetro, and MuchVibe currently affiliated with Much.com and Muchmusic.com, which hosted the iHeartRadio MMVA awards on Sunday.

BNN is a division of Bell Media, which is owned by BCE.

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Re: Bell Sells MuchMusic to Stingray

Postby dmehus » Thu Aug 18, 2016 4:39 pm

I'm surprised they kept the main Much Music station though - hopefully they'll rebrand that too. And you're right, that's probably part of the iHeartRadio ads. ;)

I don't see how Bell can grow any further - with its acquisition of the rest of data centre operator Q9 Networks, Manitoba Telecom Services, Bell Aliant, pretty much everything. There's not really anything for them to buy.

Maybe we'll now see the financial engineering continue, with asset sales and divestitures, that allow them to buy back stock, repay debt or shift debt away with the assets divested? What's old is new again! ;)

Cheers,
Doug
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