Wow! I've seen some ads where they were a day or two out, but a month!
Given that we are almost to those same days in October, you'd think they might have goofed and said September when they meant October. But, this is TV, not Radio, so they would have had to goof up the voice and the graphics -- much less likely.
Plus, they aren't mentioning it on their Web site, so this must have been a September event.
This is the kind of thing you hear about during strikes at the CBC, or the infamous "Work to Rule" that (used to?) lead to a strike.
And, I'm sure Rona will receive their bill for this airing from the CBC, and just blithely pay it, not ever knowing.
Any idea if it was aired nationally, or just locally in your market?