Internet Radio listening habits & trends

[skyvalleyradio]

From Bridge Ratings & Research, the latest stats on Internet radio usage:



Bridge Ratings Industry Update - Internet Radio


For Immediate Release

Wednesday February 21, 2007

The new semi-annual study from Bridge Ratings & Research indicates the number of monthly Internet radio* listeners nationwide has jumped 26% over last year and has increased to 72 million monthly listeners from 45 million at the end of 2005..

In 2005, weekly Internet radio listening was at 15% of the U.S. population 12 and over. This new study shows that as of January 2007 that figure increased 26% to 19% of all persons 12 and older. This translates to 57 million listening to Internet Radio on a weekly basis. See latest digital projections.

Last year's study revealed that 16% of those on-line had listened to an AM/FM simulcast on the Internet. This study, completed in January 2007 with a sample of 3000 persons 12+, showed 21% having had listened to an AM/FM simulcast in the last 30 days.

Most listened to Internet radio networks:

1. AOL's On-line radio Network 15.25 Hrs per week
2. Yahoo Music 10.25 hrs per week
3. Live 365 10.6 hours per week
4. Clear Channel Online Music & Radio 9.4 hours per week

Time-spent-listening to all Internet radio increased from 2005's report:
Hours per week listening

2006

2005
12+

9:06

7:00
13-21

11:40

9:20
22-35

9:54

7:36
36+

6:35

4:40

Internet radio facts:

*
Internet radio listening is primarily a work-hour phenomenon, with 75% of all on-line listening occurring between 5 a.m. Pacific and 5 p.m. Pacific. This is down from 81% in 2005. Increased at-home listening grew to 25% 5 a.m to 5 p.m. and 79% 7 p.m - midnight Monday through Friday.
*
15% of the week's listening took place over the weekend.
*
35% of Internet radio listeners were between the ages of 25 and 34. 60% were younger than 35, 33% were younger than 25, and 5% were older than 55.
*
In 2005 75% of listeners were men; 25% were women. By the end of 2006 60% were men.

[XFM]

"In 2005 75% of listeners were men; 25% were women. By the end of 2006 60% were men."

I would really have to question a statistic like that. Sex change operations are very expensive AND difficult to obtain.

Perhaps by the end of 2006 60% were simply transvestites and undergoing hormone treatment. Or perhaps they just became Rosie and Ellen.