"Don't eat raw seafod" and other stuff everyone knows

Post items here [radio related or otherwise] that you have run across on the net that might be of interest to others

"Don't eat raw seafod" and other stuff everyone knows

Postby isthisthingon » Wed Dec 11, 2013 3:54 pm

Note to copywriters - take a Valium before reading this wisdom!?!
http://www.radioink.com/Article.asp?id= ... spid=24698
User avatar
isthisthingon
Advanced Member
 
Posts: 226
Joined: Wed Mar 25, 2009 12:58 pm

Re: "Don't eat raw seafod" and other stuff everyone knows

Postby PMC » Thu Dec 12, 2013 11:14 am

`The day the pigs refused to be driven to market'

an old marketing text.
;-)
User avatar
PMC
Advanced Member
 
Posts: 1415
Joined: Mon May 15, 2006 11:22 pm
Location: Comox Valley

Re: "Don't eat raw seafod" and other stuff everyone knows

Postby Tape Splicer » Thu Dec 12, 2013 11:49 am

While reading that article, I thought back to BCiT's "Creative Copy writing" evening class and Bill Smith who guided us through the basics of that skill... He was a master at creativity. His was the mind behind "I like the girl at check out number 3..." Super-Valu " jingle along with the lucky logger beer commercials and Harrison Hotel advertisements that ran on TV in the 60's and 70s.

There is another change in radio in resent years... placing business "A" who sells widgets in the same break with business "B" who also sells widgets of a different brand... at one time there would have been some separation between business "A" and business "B".
Tape Splicer
Advanced Member
 
Posts: 788
Joined: Sat Aug 06, 2011 3:45 pm

Re: "Don't eat raw seafod" and other stuff everyone knows

Postby isthisthingon » Thu Dec 12, 2013 12:22 pm

The Girl at checkout #3 and Lucky (is the beer, beer drinkers drink) Lager jingles were terrific and bring back great memories.

The article however, has no value at all. Unfortunately, the suits will use it as another way to badger creative departments into producing bland crap.
User avatar
isthisthingon
Advanced Member
 
Posts: 226
Joined: Wed Mar 25, 2009 12:58 pm

Re: "Don't eat raw seafod" and other stuff everyone knows

Postby Bigbangboom » Thu Dec 12, 2013 2:51 pm

isthisthingon wrote:The article however, has no value at all. Unfortunately, the suits will use it as another way to badger creative departments into producing bland crap.


Wow...................... Just Wow.
Bigbangboom
Advanced Member
 
Posts: 79
Joined: Fri Jul 13, 2012 5:53 am

Re: "Don't eat raw seafod" and other stuff everyone knows

Postby Neumann Sennheiser » Thu Dec 12, 2013 6:09 pm

isthisthingon wrote:The Girl at checkout #3 and Lucky (is the beer, beer drinkers drink) Lager jingles were terrific and bring back great memories.


http://www.radiowest.ca/sound/supervalu3.mp3
"You don't know man! I was in radio man! I've seen things you wouldn't believe!"
User avatar
Neumann Sennheiser
Advanced Member
 
Posts: 1140
Joined: Sat Jun 24, 2006 9:43 pm
Location: Port Ludlow, Washington, USA

Re: "Don't eat raw seafod" and other stuff everyone knows

Postby Tape Splicer » Thu Dec 12, 2013 6:55 pm

Regarding my comment about separation of like sponsors...

BCiT instructor Doug Short would hand out a blank log page and a separate page containing a list of features, commercials, news, weather and sports.... among other eateries....

The object of the exercise was to create a log with separation of commercials features etc.

Too bad Doug iShort and Bill Smith aren't around to enlighten today's breed of "broadcasters".
Tape Splicer
Advanced Member
 
Posts: 788
Joined: Sat Aug 06, 2011 3:45 pm


Return to Rip 'N' Read ... aka Cut 'N' Paste

Who is online

Users browsing this forum: No registered users and 1 guest