Not sure if there’s a meaning to the new branding WKND, or unless they just want to sound like an American station, but the former Cogeco property RYTHME 91.9 (CJEC) is now known as WKND with what appears to be a Triple A format under new owners Leclerc Communications.
Here is a description of the new format from their Facebook site (using Google Translate from French to English):
WKND 91.9 is a new radio station in Quebec that puts music in the heart of its programming. It offers listeners a unique sound based format Triple A. His catalog is composed of the best adult pop, contemporary rock, the indie-rock and pop-rock, from 2000 to present. Connected to local news at any time, WKND 91.9 is the radio people of Quebec: active, positive and full of energy!
http://www.wknd.fm/
I believe this will be the first time a Triple A format has been tried in the province of Quebec (correct me if I'm wrong).