At 8:30 a.m. Friday, 106.9 The Bear dropped the Virgin label it had held for two years, a decision made after managers at the station came to realize their viewers still did not recognize the new brand.
The first song for the re-rebranded station? Aerosmith's "Back in the Saddle."
By the end of the workday on Friday, more than 1,000 people had joined the rebranded Bear Facebook page, a number that astounded managers at the 16-year-old station.
"It was a bad decision," said Bruce Gilbert, the brand manager representative in Ottawa for owner Astral Radio, of the switchover in 2009 that took place when Astral bought the station.
"I think the major flaw when we transitioned was we put away something that the city loved for something shining and brand new, and we totally underestimated how much the city loved the Bear."
http://www.obj.ca/Local/Sports-and-ente ... -no-more/1"It was a bad decision," said Bruce Gilbert
Gee, ya think?