Vancouver PPM Nov 26, 2012 - Feb 24, 2013

Vancouver PPM ratings 2+

Re: Vancouver PPM Nov 26, 2012 - Feb 24, 2013

Postby hagopian » Sat Mar 09, 2013 1:34 pm

And boy that Sonic is just cleaning up huh? Talk about a sinkhole. How many million have they wasted? SKI. You set it up - you gotta get stuck with it.
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Re: Vancouver PPM Nov 26, 2012 - Feb 24, 2013

Postby former tv guy » Sat Mar 09, 2013 4:26 pm

hagopian wrote:And boy that Sonic is just cleaning up huh? Talk about a sinkhole. How many million have they wasted? SKI. You set it up - you gotta get stuck with it.


That's interesting. As I read it, a year ago Sonic was at 1.8 and are now at 3.6 (double?)
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Re: Vancouver PPM Nov 26, 2012 - Feb 24, 2013

Postby Mike Cleaver » Sat Mar 09, 2013 5:24 pm

As I have said before, if you have less than a 4 share in a metropolitan area, you're just pissing away money.
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Engineering, News, Voice work and Consulting
Vancouver, BC, Canada

54 years experience at some of Canada's Premier Broadcasting Stations
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Re: Vancouver PPM Nov 26, 2012 - Feb 24, 2013

Postby czarcasm » Sat Mar 09, 2013 6:42 pm

former tv guy wrote:
hagopian wrote:And boy that Sonic is just cleaning up huh? Talk about a sinkhole. How many million have they wasted? SKI. You set it up - you gotta get stuck with it.


That's interesting. As I read it, a year ago Sonic was at 1.8 and are now at 3.6 (double?)


Sonic may have doubled what they had a year ago, but in that year they have added a morning show that costs in excess of a million bucks. They have promoted that morning show with TV, busboards,
painted up buses, gazillions of poster ads at skytrain stations and bus shelters plus a very unsuccessful sticker campaign last summer. Did anyone actually see a Sonic sticker on a vehicle? I still haven't
seen one.

I guess the Sonic Nation is a well guarded secret. In my books (or the BBM's) two times F_ck all is still F_ck all!
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