Vancouver PPM Sept 1, 2014 - Nov 30 2014

Vancouver PPM ratings 2+

Vancouver PPM Sept 1, 2014 - Nov 30 2014

Postby radiofan » Thu Dec 11, 2014 8:39 am

Image
Those who danced were thought to be quite insane by those who couldn't hear the music.
User avatar
radiofan
Advanced Member
 
Posts: 10384
Joined: Sun Apr 16, 2006 1:24 pm
Location: Pitt Meadows

Re: Vancouver PPM Sept 1, 2014 - Nov 30 2014

Postby Howaboutthat » Thu Dec 11, 2014 9:33 am

I see some News1130 folks tweeting that they have the #1 morning show in Vancouver with adults 25-54.
Houston, We're dealing with morons!.
User avatar
Howaboutthat
Advanced Member
 
Posts: 2847
Joined: Fri Jul 13, 2007 8:28 pm
Location: Vernon

Re: Vancouver PPM Sept 1, 2014 - Nov 30 2014

Postby Blabbermouth » Thu Dec 11, 2014 11:51 am

It's hard to tell by these 2+ numbers but CBC am seems to have had a stellar book.
Blabbermouth
Advanced Member
 
Posts: 198
Joined: Fri Jun 08, 2012 1:33 pm

Re: Vancouver PPM Sept 1, 2014 - Nov 30 2014

Postby kal » Thu Dec 11, 2014 12:41 pm

I imagine there is some consternation over at Team/TSN 1040. The year-over-year numbers don't look good.
kal
Advanced Member
 
Posts: 521
Joined: Thu Jul 04, 2013 11:04 pm

Re: Vancouver PPM Sept 1, 2014 - Nov 30 2014

Postby Coolcat » Thu Dec 11, 2014 1:45 pm

kal wrote:I imagine there is some consternation over at Team/TSN 1040. The year-over-year numbers don't look good.


Have to agree with the Canucks on a roll the station should be rating a lot higher than it is. I assume its because the remainder of the shows are rating high on the snooze meter. Pratt is annoying in the mornings and pretty well everything he says doesn't pan out so don't put your money on it. Bro Jake has to change some of his skits as they are very predictable and the Moj needs to stop talking about junk food as I get the feeling that's all the guy eats not to mention that people are tuning in for Sportstalk and not cheap useless talk. Then again the morning show can go on forever talking about wine and wacko news which has nothing to do with sports.

If there are any shining stars it would be guys like Sekeres and Taylor but the others might need a shuffling of the decks.
Coolcat
Advanced Member
 
Posts: 230
Joined: Mon Jul 16, 2007 10:32 pm

Re: Vancouver PPM Sept 1, 2014 - Nov 30 2014

Postby Tom Jeffries » Thu Dec 11, 2014 1:54 pm

The Million Dollar Morning Man over at Sonic sure scored (not).

Changes? Who knows?

As for 1040?

Good gravy, the numbers are, at first blush, pretty weak.
Tom Jeffries
Advanced Member
 
Posts: 638
Joined: Mon May 06, 2013 8:06 am

Re: Vancouver PPM Sept 1, 2014 - Nov 30 2014

Postby kal » Thu Dec 11, 2014 5:42 pm

Would someone care to explain how best to interpret these tables? I'm thinking that the only logical way to look at the data is year over year numbers, i.e. looking at the same quarter. Surely there is nothing terribly useful to be drawn from successive quarter comparisons, e.g. fall vs. summer. And where does one find the age breakdowns?
kal
Advanced Member
 
Posts: 521
Joined: Thu Jul 04, 2013 11:04 pm

Re: Vancouver PPM Sept 1, 2014 - Nov 30 2014

Postby jon » Thu Dec 11, 2014 5:56 pm

Image

Vancouver : Radio One grabs the #1 spot for A12+ with a 12.5% share of hours tuned (up from 9.9% last time out). Taking the top spot for F25-54 was QMFM, posting a 13.5% share (up from 12.9% last time out). The FOX now holds the lead for M25-54 listeners, delivering a 9.6% share (up from 8.5%). The FOX is out in front for M18-34 with a 16.8% share of hrs. tuned. When it comes to Females 18-34, The Beat takes top spot with a 16.4% (down from 18.9%). - David Bray


ref. - http://www.brayandpartners.com/articles ... -2014.html
User avatar
jon
Advanced Member
 
Posts: 9098
Joined: Mon May 08, 2006 9:15 am
Location: Edmonton

Re: Vancouver PPM Sept 1, 2014 - Nov 30 2014

Postby Blabbermouth » Thu Dec 11, 2014 10:12 pm

I may be reading this wrong but comparing CBC Radio 1's huge 12+ numbers to their smaller 25 to 54 numbers seems to show that half their audience is over 54.
Blabbermouth
Advanced Member
 
Posts: 198
Joined: Fri Jun 08, 2012 1:33 pm

Re: Vancouver PPM Sept 1, 2014 - Nov 30 2014

Postby Bigbangboom » Fri Dec 12, 2014 7:02 am

Hence the uselessness of 12+ or 2+ numbers.
The Peak rates well above CBC in the 25-54.
The money demo is all that matters.
Bigbangboom
Advanced Member
 
Posts: 79
Joined: Fri Jul 13, 2012 5:53 am

Re: Vancouver PPM Sept 1, 2014 - Nov 30 2014

Postby Aaron » Fri Dec 12, 2014 9:11 am

Well, to commercial stations anyway. 12+ is relevant for CBC.
Aaron
Advanced Member
 
Posts: 625
Joined: Sun Jun 11, 2006 6:21 pm

Re: Vancouver PPM Sept 1, 2014 - Nov 30 2014

Postby slowhand » Fri Dec 12, 2014 1:17 pm

Aaron wrote:Well, to commercial stations anyway. 12+ is relevant for CBC.

0+ is relevant to the CBC.

Especially Radio One where there are no commercials to sell.
User avatar
slowhand
Advanced Member
 
Posts: 761
Joined: Mon May 19, 2008 1:03 pm

Re: Vancouver PPM Sept 1, 2014 - Nov 30 2014

Postby Coolcat » Fri Dec 12, 2014 2:03 pm

slowhand wrote:
Aaron wrote:Well, to commercial stations anyway. 12+ is relevant for CBC.

0+ is relevant to the CBC.

Especially Radio One where there are no commercials to sell.


What I dont get is why is CBC Radio even in the mix. Are they paying money to Numeris to be measured? If so why waste taxpayer dollars if they dont sell ads.
Coolcat
Advanced Member
 
Posts: 230
Joined: Mon Jul 16, 2007 10:32 pm

Re: Vancouver PPM Sept 1, 2014 - Nov 30 2014

Postby slowhand » Fri Dec 12, 2014 2:37 pm

Coolcat wrote:What I dont get is why is CBC Radio even in the mix. Are they paying money to Numeris to be measured? If so why waste taxpayer dollars if they dont sell ads.

This all started in the Sixties when the CBC realized that the Trudeau government was more inclined to provide funding for the CBC if it could show that it had more than a minimal number of listeners.
User avatar
slowhand
Advanced Member
 
Posts: 761
Joined: Mon May 19, 2008 1:03 pm

Re: Vancouver PPM Sept 1, 2014 - Nov 30 2014

Postby Tom Jeffries » Fri Dec 12, 2014 3:23 pm

The Radio Wars are going to get really interesting now. This is Christmas, and do you hear a ton of Christmas ads? I was in London Drugs today and it was a GHOST TOWN. SO, it follows retail sales in Media, suck.

"Now we shall see who has been swimming naked, as the tide recedes".....to mangle a Warren Buffett quote.
Tom Jeffries
Advanced Member
 
Posts: 638
Joined: Mon May 06, 2013 8:06 am

Next

Return to Vancouver PPM August 28, 2017 - November 26, 2017

Who is online

Users browsing this forum: No registered users and 3 guests