Better late than never: just discovered this review of the ratings by the legendary Pat Holiday:
By Pat Holiday
Wed, 12/21/2016 - 07:56
I think I’ve written about NOW continually getting stronger for the past 5 ratings or so, which was crazy amazing. Well, that stopped, although it’s still super-strong and still on top.
Women 12+ are owned by NOW with a 5-share lead. CHED owns the 12+ men with a 4-share lead. An item of note, CHED is up 4 ½ shares in men and 2 ½ in women. UP is up 3-shares in women.
Adults 25-54. Crazy movements here. NOW is still #1 but off a share. CHED jumps from 7th to second because of a 3-share increase. SONIC is up a share but still third. CISN is fourth but off a couple share points. Then comes UP! It picked up 3-shares and jumps from 9th to 5th.
Trending up: CHED, SONIC, UP!
Trending down: Bounce (3 in a row), K-97, & Virgin (3 in a row), and HOT107
Females 25-54 – Lots of women flipping stations but the top 5 remain the same. NOW still has a 10-share lead over #2 CISN (off 2 shares). SONIC gains a share and a ½ for third. UP jumps 3 ½ shares for fourth, while Capital picks up a share and stays in fifth.
Trending up: SONIC, UP! (3 in a row), Capital
Trending down: Bounce, Virgin (3 in a row), K97, Bounce
Males 25-54 – Clearly the guys in Edmonton wanted to know what’s going on this book. CHED gained a strong 4-½ shares and jumped from 3rd to 1st. NOW is down 1-½ shares and in second. The Bear is third followed by SONIC and K97.
UP gained 3 shares, TSN Team1260 jumped 1 ½, and Capital 2-shares.
Trending up: CHED, Sonic, &CFCW
Trending down: BEAR, K97 and Bounce
And a little something for those under the age of 35…
Adults 18-34. Here we go again for CHED. It was 6th, now it’s third with a 4-share jump. That says something about younger people being engaged in their world more than sometimes they get credit for. You can see this in most markets and it’s been a slow trend now over the past few books. This book it’s not so slow. Of course the world’s been a lot crazier over the past year so why wouldn’t they wade into the info action?
Top 5: NOW, SONIC, CHED, CISN, and The Bear.
Trending up: SONIC (3 in a row), CHED
Trending down: CISN, The Bear, UP
Splitting hairs and their demos even farther:
In Women 18-34, NOW! is down two shares again this book but still is #1 with young ladies. The lead is now only 3 shares over #2. Bounce is third; Virgin up to fourth (they’ve been on a strong climb the past few books), and CISN Country is fifth.
Trending up: SONIC, Virgin (3 in a row), CHED, CFRN
Trending down: CISN, NOW, UP, and K97 (3 in a row)
Males 18-34. Sonic is #1 again with young guys. They’re up 60% in the past 9 months. NOW is second. CHED moves up a rank to third with a 4-share jump. The Bear and K97 fill out the top 5. It’s a fairly tight race with the top 4 here. Bounce is down 3-shares this book.
Trending up: SONIC and CHED. Both are up 3 ratings in a row.
Trending down: UP