erratics wrote:At this time, it looks like Bell should have left things alone with 104.9 as Easy 104.9 or something else along that line. This looks like a disaster format change as Virgin that's had little uptake in the Edmonton market.
This kind of tells the story:
On February 4, 2011, when CFMG-FM 104.9 entered the Edmonton CHR market as Virgin, it became a three-way dog fight, with Virgin the clear winner.
You can either blame Bell or praise Rogers for the current state of affairs. Oddly enough, The Bounce originally came on the air as a Bell property, the only CHR station in town after Power 92 had previously abandoned the format when they became Power 92.5, and the Power 92 PD was hired as the founding GM of The Bounce.