From this morning's Hicks on Six:
All in the middleWelcome to the world of radio equality.
Once upon a time, at least half the listening public would tune in to the city’s top four or five stations.
With growing competition, other than CHED, there’s no longer a top tier of dominant radio stations.
With the latest spring radio ratings, some eight stations are bunched up in the six to nine share range. (A “share” is a percentage of the total audience.)
Congratulations to Rawlco’s brand new NOW 102.3, which, in its very first time, achieved a 7.0 rating — the highest rating for a new station in this town ever! And, way to go, CHED, being No. 1 for 10 years running.
Capital FM proved its ratings jump was no fluke, coming in second with an 8.8 share, which makes my Art of Conversation co-hosts, Capital FM’s Rob Christie and Audie Lynds, very happy indeed.
Now 102.3 took a few bites out of other stations, hence the increasing number of stations in the mid-range; CISN-FM at 8.6, Sonic at 8.3, EZ Rock at 7.8, The Bear at 7.2, Now (as mentioned) at 7.0, Joe-FM at 6.9, K97 at 6.1, and CBC1 at 5.7. A tight mid-range!
In the bottom third are the just-sold 91.7 The Bounce, CFCW at 4.7, The Team 1260 at 2.2, CBC2 at 1.8, iNews 880 at 1.5 and Magic, which has applied for a format change, at 1.4.
If you’re wondering about Hot 107, CKUA, CJSR, CFWE. World FM, The Light or Shine FM, none subscribe to the measuring service.
As member stations command 93.4% of the market, one presumes these seven stations split the remaining 6.6% share between them.
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http://www.edmontonsun.com/news/columni ... 29941.html