by jon » Tue Oct 12, 2010 10:03 pm
From tomorrow morning's Hicks on Six (Edmonton Sun, page 6, Graham Hicks' column):
Now FM makes its mark
Edmonton’s latest radio ratings, from the summer, show the impact of one successful new station on the listening habits of a city.
Now 102.3 came on air just six months ago as a breezy, personality-plus, pop music station.
Now has done unbelievably well, sharing third-place in the ratings (behind the perennial one-two CHED and CISN-FM) with Capital FM, at an 8.4 share (a share is a percentage of the total listening market, a combination of listeners and hours listened).
Now 102.3’s success was EZ Rock (dropping from an 8.1 share one year ago to a 5.6 share) and Sonic’s (9 share last fall to 6.4 share today) downfall. Same thing happened to The Bounce when direct competitor Hot 107 came on air and swiped near half the Bounce audience.
The next few months get even more interesting in the competition for the 25 to 55 year-old soft rock/pop ears. Sound 95.7 FM came on air a few weeks ago. Magic 99 is soon to relaunch with less jazz and more pop.
See Today’s Blog for the actual “PPM” (Personal People Meter) summer ratings report for Edmonton radio.
...blog...
Summer 2010 PPM radio ratings
graham.hicks - October 12th, 2010
PPMs for Edmonton 2+
June 28, 2010 to Sept. 26, 2010
Number in parenthesis is for fall of ‘09.
The number refers to market share in Greater Edmonton, a formula based on hours listened and total number of listeners.
1. CHED 10.7 (11.8)
2. CISN-FM 9.9 (10.0)
3. Capital FM 8.4 (10.5)
3. Now 102.3 FM 8.4 (not on air last fall)
5. The Bear 7.6 (8.3)
6. Joe-FM, 6.9 (8.2)
7. CBC 1, 6.8 (5.8)
8. Sonic, 6.4 (9.0)
9. K-97 6.0 (5.5)
10. EZ Rock 5.6 (8.0)
11. CFCW (Greater Edmonton only) 5.0 (5.2)
12. Bounce 4.9 (5.2)
13. The Team 1260 AM 2.2 (2.3)
14. CBC 2, 2.0 (2.1)
15. iNews 880 2.0 (2.1)
16. Magic 99, 1.2 (1.4)