Edmonton PPM November 29, 2010 - February 27, 2011

Edmonton PPM ratings 2+

Edmonton PPM November 29, 2010 - February 27, 2011

Postby radiofan » Thu Mar 10, 2011 10:37 am

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Those who danced were thought to be quite insane by those who couldn't hear the music.
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Re: Edmonton PPM November 29, 2010 - February 27, 2011

Postby jon » Thu Mar 10, 2011 11:45 am

These three month 2+ all week rolling averages are the only ones that the BBM publishes and allows others to publish. It got me wondering if, arithmetically, one can get any other meaningful numbers from these.

For example, how well is CFMG doing as Virgin? How do you weed out the Easy Rock and Christmas numbers to just give you the 5 weeks ending February 27th. Even that is not perfect, as Virgin hit the airwaves February 4th.

Here is what we do know: the last four monthly three month rolling averages. Starting with the latest, and working backwards, it is: 7.3, 7.4, 7.2 and 5.3.

If the goal is to figure out how well Virgin Edmonton did in its first month, the answer seems to be: about the same as Easy Rock. 0.1 less, to be exact.

If the goal is to predict next month's ratings number for Virgin Edmonton, using the wild assumption that listenership for Virgin Edmonton over the last month will be the same for the next month, which is a pretty bad assumption, then the number looks like 5.2, since next month's ratings are the first (since the 5.3 one published in early December) three month rolling average NOT to include the big bump from All Christmas music.

Did I get that right?
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Re: Edmonton PPM November 29, 2010 - February 27, 2011

Postby jon » Thu Mar 10, 2011 12:02 pm

Using the same approach, to try and figure out where the Easy Rock listeners went, comes out as a 0.7 SHARE of them went to either Capital-FM and UP. Given that their combined ratings increased 11.5 to 12.2 from last month's rating to this month's.

Oddly enough, JOE-FM dropped from 6.0 to 5.4 from last month to this. So, I don't think many Easy Rock fans went there.
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Re: Edmonton PPM November 29, 2010 - February 27, 2011

Postby jon » Fri Mar 11, 2011 1:47 pm

David Bray had the following to say, and published a slightly different set of numbers (shown below):
Edmonton: 630 CHED rules the roost for A12+ posting a 10.3% share of hours tuned (up from 10.2% in the last book). CISN Country takes top spot for F25-54, delivering a 10.6% share (up from 9.7%) followed closely by EZ Rock at 10.5% share (up from 9.0%). The Bear continues to top the list for M25-54 with a 12.1% share (down from 12.5%). For M18-34, Sonic 102.9 is out in front with a 17.0% share followed by NOW! with a 14.4% share.

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ref. - http://www.broadcastermagazine.com/issu ... 1000404481
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