Edmonton PPM February 28, 2011 - May 29, 2011

Edmonton PPM ratings 2+

Edmonton PPM February 28, 2011 - May 29, 2011

Postby radiofan » Thu Jun 09, 2011 9:30 am

Image
Those who danced were thought to be quite insane by those who couldn't hear the music.
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Re: Edmonton PPM February 28, 2011 - May 29, 2011

Postby Dan Sys » Thu Jun 09, 2011 8:06 pm

I nominate the EZ Rock flip to Virgin Radio to be one of the greatest blunders in recent Canadian radio history.
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Re: Edmonton PPM February 28, 2011 - May 29, 2011

Postby 45 RPM » Thu Jun 09, 2011 8:25 pm

The second place blunder award would have to go to the brain dead execs at Harvard. Had they not waited seven weeks to create Lite 95.7, they'd have had a lot more than the 1.7
in today's book. As I recall, Up and Capital both had newspaper ads welcoming former E-Z Rock listeners within a couple of days of the flip to Virgin. And obviously, those listeners were
wooed.

As for Astral, where will the heads roll there for this blunder? I'm sure the brand managers at Astral HQ will filter the blame down to the Edmonton execs who will in turn lay the blame
on the on air and support staff. The former E-Z Rock staff gets blown out, now it'll be time to blow out their replacements because the station isn't performing.

And the revolving door keeps revolving.
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Re: Edmonton PPM February 28, 2011 - May 29, 2011

Postby schultz93 » Fri Jun 10, 2011 2:51 pm

Dan Sys wrote:I nominate the EZ Rock flip to Virgin Radio to be one of the greatest blunders in recent Canadian radio history.


45 RPM wrote:The second place blunder award would have to go to the brain dead execs at Harvard. Had they not waited seven weeks to create Lite 95.7, they'd have had a lot more than the 1.7


I predicted both of them would regret it.... a top 5 station for Astral down to 14th... and Lite is 2nd last ahead by 0.2 over iNews 880.

Speaking of iNews 880... does Corus NEED a news AND a news-talk station in Edmonton? They already have CHED as #1, I don't think they need iNews880.
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Re: Edmonton PPM February 28, 2011 - May 29, 2011

Postby slowhand » Fri Jun 10, 2011 5:08 pm

schultz93 wrote:does Corus NEED a news AND a news-talk station in Edmonton? They already have CHED as #1, I don't think they need iNews880.

At the time that iNews880 debuted, the word on the street was that it was all about keeping Rogers and their All News stations out of the market, not about making ratings or money. That probably hasn't changed.

Reminds me of the old MasterCard TV ads that went something like - the cost of running an All News radio station - so many dollars - keeping Rogers out of the market, priceless.
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