Calgary PPM January 24, 2011 - April 24, 2011

Calgary PPM ratings 2+

Calgary PPM January 24, 2011 - April 24, 2011

Postby radiofan » Thu May 05, 2011 2:37 pm

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Those who danced were thought to be quite insane by those who couldn't hear the music.
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Re: Calgary PPM January 24, 2011 - April 24, 2011

Postby pave » Thu May 05, 2011 4:08 pm

The opportunity here is for 'XL or "Jack" to step up and dominate the market. I am aware of no evidence that suggest either one knows what to do next. "Jack" is married to the format and 'XL has already blown the wadd with the hiring of D & J.
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Re: Calgary PPM January 24, 2011 - April 24, 2011

Postby isthisthingon » Fri May 06, 2011 11:47 am

Alas Pave, radio stations need to admit they don't know SFA about visual advertising, marketing and promotion. If they did know, we would all be spared 3rd rate pre-packaged TV spots***; hard-to-read outdoor and transit ads; useless print advertising; and cheap mugs!

When stations/corporations start hiring knowledgable experts in each market to design meaningful advertising and promotions to entice new listeners (and/or stay top-of-mind) I think we'll see and hear, and enjoy, real competition between stations. But silly me, that would just be good business.

***Yeh, I know they include free trips to warm cities in the winter.
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Re: Calgary PPM January 24, 2011 - April 24, 2011

Postby pave » Sat May 07, 2011 8:01 am

That's right, isthisthingon. Because stations internally produce extraordinarily inept commercials, they figure they're in The Advertising and Marketing Business.

That, as you already recognise, they are all working from the same playbook is a description of just plain goofiness.

In Calgary, for example, Rawlco is still behaving as-if they knew what they were doing. That they're being soundly kicked in the slats seems not to be understood as a cue to: do something differently - anything differently. This could include putting options on a board and firing darts at it.

What is more likely is The Talent will be blasted off the planet or bound and tortured.
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Re: Calgary PPM January 24, 2011 - April 24, 2011

Postby isthisthingon » Sat May 07, 2011 12:34 pm

pave wrote:That's right, isthisthingon. Because stations internally produce extraordinarily inept commercials, they figure they're in The Advertising and Marketing Business.

That, as you already recognise, they are all working from the same playbook is a description of just plain goofiness.

In Calgary, for example, Rawlco is still behaving as-if they knew what they were doing. That they're being soundly kicked in the slats seems not to be understood as a cue to: do something differently - anything differently. This could include putting options on a board and firing darts at it.

What is more likely is The Talent will be blasted off the planet or bound and tortured.


Yessir! Rawlco here is a perfect example. Clearly nobody knows about their top-notch day part talent or the amazing Alison Brock at night. Yet because there's no useful station marketing, they'll eventually be punted cuz of lousy ratings. Note to radio stations: movie passes, coffee mugs and spam ad nauseum do not constitute promotions or marketing. Sigh.
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