Airchecks: HOT 107 Launches

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Airchecks: HOT 107 Launches

Postby jon » Tue Oct 06, 2009 4:14 pm

Click here to hear CJNW-FM Edmonton as HOT 107 attack The Bounce CHBN-FM, just 40 minutes after their launch (5:39 pm October 6, 2009).
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Re: Airchecks: HOT 107 Launches

Postby jon » Tue Oct 06, 2009 6:02 pm

Here is the Legal ID at the end of the first hour:
http://www.radiowest.ca/sound/cjnwlaunchlegalid.mp3
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Re: Airchecks: HOT 107 Launches

Postby Destro » Tue Oct 06, 2009 7:32 pm

ha, that attack splitter was pretty amazing.
blog: http://morningaftershow.wordpress.com "A voice of reason amongst the doubters!" - Sandclan
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Re: Airchecks: HOT 107 Launches

Postby mightymouth » Tue Oct 06, 2009 8:00 pm

jon wrote:Click here to hear CJNW-FM Edmonton as HOT 107 attack The Bounce CHBN-FM, just 40 minutes after their launch (5:39 pm October 6, 2009).


jon, jon, jon, what a complete and utter audio disaster :shock: That is a load my friend. :sad3:
Don't count the days, make the days count.
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Re: Airchecks: HOT 107 Launches

Postby freqfreak2 » Tue Oct 06, 2009 9:00 pm

Destro wrote:ha, that attack splitter was pretty amazing.


Maybe ... but for industry folk only.

To my ears, if you're going after the same crowd with virtually the same music, if you diss your competition you diss your audience.

Kinda like spitting into the wind and having it blow back in your face.

I was expecting more from the Yerxa crowd.

From their app (paraphrased):

- 70% of the music proposed for NEW-FM is not currently being played on any station in Edmonton.

- NEW-FM would be live 24/7 with no voice tracking, and they confidently see a 4.0 share out of the box, settling at a 6. Local programming would make up all 126 hours of the broadcast week.

We'll see ... but it seems to me that if your fracture the Bounce audience in two, existing stations (Capital FM and JOE who both scored high in the summer book) will benefit in terms of relative share.

And there are three more stations to come!
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