As I understand it, Saskatoon now has local CBC studios and the same number of hours of local content as Regina.
Which leaves me thinking that there are only two possible answers:
- Habit - most Saskatoon listeners got used to ignoring the CBC because of its previous lack of local presence; or
- CBK-540 City Grade signal into Regina but less so into Saskatoon these days with more and more AM-unfriendly buildings