Vancouver Winter 09 S1 12+

[johnsykes]

Lets face facts.....if adults listen to radio, it's to hear something relevant...not some screaming so-called music crap. That's where CBC, CKNW, CKWX and Team 1040 come into the forefront. There should be two relating surveys...one where kids listen to so-called music.....and adults listen to the real world.

[Howaboutthat]

Just want to point out a slight correction in the cume numbers Jon posted on page 1 of this thread. CKLG-FM (Jack) had a cume in S4 last year of 259,000, not 414,300. Remember BBM 'corrected' some of the initial numbers.

[jon]

Remember BBM 'corrected' some of the initial numbers.

And republished the WRONG numbers again this morning in the historical data attached to this morning's new ratings. Grumble, grumble.

"No human beings were used in this preparation of this information." - that is both my and the BBM's excuse, I figure. When in doubt, blame a computer. It can't fight back. Or so they say.

All that said, I have corrected the original posting (on page 1), rather than confusing people by posting the new one here (on page 3).

Update (4pm April 3rd): the BBM has now, at my request, corrected their site.

[Coolcat]

So I guess with this degree of success no one should have a problem with the government pulling back the millions they give the CBC every year and let them compete like all the other stations.

Going by this they shouldn't have any problems getting good numbers in Vancouver.

[TheDude]

Nice increase for 'WX!
Congrats to the pro's there, Cartie, Russ Byth, Andy Walsh, Richard Dettman and a few others.
Let's hope Rogers doesn't get over confident and make any cuts.
Of course, All News Stations always do well in times of economic turmoil or any other big event that actually affects their listeners.

WAIT! The biggest news here is that Cleaver finally screwed up! "Pros" shouldn't have an apostrophe in it.
Unless, Mike, you're trying to provoke a discussion about contractions...

[yee-haw]

Nice increase for 'WX!
Congrats to the pro's there, Cartie, Russ Byth, Andy Walsh, Richard Dettman and a few others.
Let's hope Rogers doesn't get over confident and make any cuts.
Of course, All News Stations always do well in times of economic turmoil or any other big event that actually affects their listeners.

WAIT! The biggest news here is that Cleaver finally screwed up! "Pros" shouldn't have an apostrophe in it.
Unless, Mike, you're trying to provoke a discussion about contractions...

Hey Dude, Ya missed the bigger news
A Beaver the Cleaver post that doesn't contain the letter "I" or the word "me"

[Aaron]

You could argue that the apostrophe takes the place of "fessional", and is as valid contraction.

If you want to pick on his grammar, pick on the fact that he constantly mixes up its and it's. That isn't worth bugging someone about, unless, of course, they'll always complaining about bad grammar.

[Mike Cleaver]

A much more interesting breakdown from consultant David Bray in his column in Broadcaster Magazine.

http://www.broadcastermagazine.com/issu ... e=04032009

Check the Vancouver breakdown by male/female and demographics.

It really shows how critical things have become for what once was one of the best radio stations in the country.

[jon]

Whoa! A 2.8 SHARE for Women 25-54 for CKNW is truly scary.

Equally scary is Men 25-54 @ 5.2, especially when you realize that last survey (S4 2008), was 9.8. A drop almost in half.

I know. Someone will explain the drop in Men due to the end of the Lawn Bowling season, for which NW has exclusive Play by Play coverage each Autumn.

Remember, this is the radio station that was only beaten once in my lifetime until the turn of the century and a summer Z-FM spike in ratings. The previous beating required the most important documentary in Top 40 Radio History being premiered on CKLG during ratings week.

You'd think that something as invincible as the CKNW that Bill Rae built would be worth keeping, almost no matter what the cost. Apparently not. The words "Cash Cow" come to mind.

I now leave the soapbox for the next contestant.

[jon]

[Howaboutthat]

Interesting numbers Jon.... Is there just a total 25-54 breakdown without the male/female split?
Its fascinating to watch the downfall of 'NW, but I still can't figure out how they have such a big 12+ share. Do people just have it on in the background and they're not actually listening?

[jon]

Here are the 25-54 numbers, based on the assumption that equal numbers of males and females exist in that age group in the population being estimated by BBM in Vancouver (Central area):

CBC Radio One - 9.9 (7.85)
103.5 QM FM - 9.7 (9.1)
96.9 Jack FM - 9.05 (9.5)
The Beat 94.5 - 7 (6.75)
Rock 101 - 6.9 (8.45)
Virgin Radio 95.3 - 6.7 (6.75)
News 1130 - 5.9 (5.45)
JR FM - 5.65 (5.75)
The Team 1040 - 4.9 (4.15)
99.3 The Fox - 4.75 (5.1)
CKNW - 4 (6.75)
CBC Radio Two - 3.9 (3)
FM 104.9 - 3.9 (3.2)
Praise 106.5 - 1.85 (2.35)
TALK 1410 - 1.4 (1.65)
AM650 - 1.4 (0.8)
100.5 The Peak - 1.2
AM 730 Traffic - 0.75 (0.75)

Numbers are current and last (S4 2008) in brackets.

[jon]

This morning's Vancouver Sun has an article with wrong BBM numbers in it:

CBC radio passes CKNW in ratings

CBU, the CBC’s AM radio station, was the top-rated Vancouver station in the first quarter of 2009, passing perennial leader CKNW, according to the Bureau of Broadcast Measurement’s latest survey, released Thursday.

CBU — which offers CBC Radio One’s commercial-free mix of news, current affairs and arts and cultural programming — led all stations with an 11-percent share of listeners aged 12 and older, up 1.1 points from the fourth quarter of 2008. This was almost a full point ahead of talk-radio format CKNW, which was second with a 10.1 share, down from the 12.4 share it enjoyed in the previous quarter.

QMFM was third at 8.8, followed by CFBT ( The Beat) at 7.6, and CBU FM and CKWX, tied for fifth at 6.8.

One-time leader CKLG Jack was ninth in the ratings with a 6.1 share, down 0.2 from the fourth quarter.

New FM station CKPK ( The Peak), which went on the air Nov. 13, debuted with a 1.0 share, third from the bottom of the 19-station list.

The BBM share refers to the estimated total hours tuned to a station, expressed as a percentage of total hours tuned to all radio in the central market area. It measures listenership from 5 a. m. to 1 a. m., Monday to Sunday.

“This is the highest ranking we’ve had in recent memory, in the last 20 years, and as far as I remember this is the first time we’ve been the top station overall,” said Johnny Michel, managing director of CBC British Columbia.

Michel said news events such as the financial crisis and the Barack Obama presidential inauguration may have boosted the CBC’s numbers.

“People have been sampling and they like what they’re hearing and finding that it truly is an alternative and unique service in terms of what’s available in the spectrum of radio,” Michel said.

Another factor is that Radio One became available on both AM and FM signals, getting the AM broadcast to areas in Greater Vancouver that weren’t receiving it before.

CBU’s The Early Edition with host Rick Cluff had very strong numbers, pulling in a record market share of 16.7 per cent in the 5: 30 to 8: 30 a. m. time slot.

The CBC enjoyed high ratings right across the country, achieving a 10.8per-cent share in the seven cities the BBM measured: Vancouver, Edmonton, Calgary, Winnipeg, Toronto, Ottawa and Quebec City, an overall increase of 19 per cent over 2008.

Among commercial stations, QMFM led in the adult 25-54 category with a 9.8 share, scoring high with females in that age group with an 11.4 share.

[jon]

Quite a different article in the Globe and Mail:

CBC Radio One takes top spot in Vancouver market
For the first time in 20 years, it has surpassed local leader CKNW in terms of audience share
FIONA MORROW
From Friday's Globe and Mail
April 3, 2009 at 10:31 AM EDT

VANCOUVER — CBC Radio One has taken the top audience share in the Vancouver radio market for the first time in 20 years, toppling traditional local broadcasting leader CKNW.

The news was greeted as a ray of sunshine in an otherwise bleak period for the CBC as it faces layoffs and cost-cutting.

"It is bittersweet that we are having to go through this great news within the context of a work force adjustment period and some cutbacks to our staff and programming," admitted Johnny Michel, managing director of CBC British Columbia. "But what we are trying to do is be very strategic and not touch the areas we think are extremely important to our audiences and our services."

He attributed CBC Radio One's success over the last quarter to a general increase in big news stories, including the economic downturn, the CBC's reporting skills and the boost given by the move to both AM and FM that took place in January.

According to figures released by radio ratings survey group, BBM, CBC Radio One took an 11 per cent share in the first quarter of 2009, with the morning show - The Early Edition with Rick Cluff - generating the largest increase with a 16.9 per cent share in its time period.

The increase in audience at the CBC has been at the expense of CKNW, with a current market share of 10.1 per cent.

"They should be receiving some kind of lift from FM and they are doing that," said Jim "JJ" Johnston, general manager of Corus Radio Vancouver, the company that owns CKNW. "But in terms of commercially sold radio stations, CKNW is still obviously No. 1."

Mr. Johnston resisted any suggestion that CKNW's programming was undermined by the BBM figures. "Absolutely not," he said. "CKNW continues to be the leader, continues to be local 24/7. The CBC is local in the morning and local in the afternoon drive - the rest of the time they are nationally syndicated. We're not concerned."

Tom Monaghan, VP media director of Vancouver-based advertising agency Cossette Media, said that recent developments in the city's radio scene had made an impact on the figures, noting the arrival of The Peak and some re-branding among other stations.

"It's a balancing out of the marketplace," he said. "And, to be honest with you, it's CKNW's audience that has declined - it's not that we're seeing a dramatic increase with the CBC, and it's a relatively small increase anyway."

He also questioned the accuracy of BBM's methods, which require those surveyed to jot their listening habits down on paper from memory. "This information is based upon diary surveys and even as an advertising agency, we don't work with books in isolation, we always trend it," he said.

In the fall, BBM will move over to the electronic gathering of listeners' choices, making the ratings results far more accurate, he explained.

[Howaboutthat]

Hey Jon...thanks very much for all your work. I know some of us kid you from time to time (guess the antenna), but you're the go-to-guy for stats!
I can't help but continue to wonder if a couple of CBC Radio One employees got books for S-1. Be interesting to see if it holds for S-2.

With the Globe article, you'd think there were only 2 stations in the city.