Thanks, Jon. I always appreciate your willingness to show radio "newbies" the ropes and help us understand the jargon. It's most appreciated.
I remember filling out the BBM survey a few years back (winter 2006, I believe) and had to keep a log of every time I listened to the radio for a whole week. I found it rather onerous and frustrating. You wonder how accurate the BBM survey is because I can remember forgetting how long and to what stations I listened to because I'd forget to do the survey on a day and tried to make it up the next day. I can imagine many folks wouldn't even bother participating. They'd just take the "toonie" that BBM sent in the mail and run, I'm sure.
Cheers,
Doug