dmehus wrote:I have no idea what "Central AQH" and "Central Cume" mean so don't even bother looking at those.
Well, at least you are honest. I'm assuming that
AQH stands for Average Quarter Hour. I've seen both "AQH" and "AQH rtg." where AQH is clearly number of people, presumably the average number of people (12 years of age or older) listening in a quarter hour between 5 am and 1 am Monday to Sunday. I'm not sure about AQH rtg., but it appears to be percentage of the total population listening in an average quarter hour. SHARE only looks at the number of people with their radios on, so I assume that AQH rtg. (rtg=rating, I assume) is a percentage of the entire population.
If that is true, things are pretty dismal for Radio. CKNW scores a SHARE of 10.7, but an AQH rtg. of only 1.2. If my theory is correct, that says that only one in nine people have their radio on in Vancouver at any point in any given quarter hour between 5am and 1am, 7 days a week.
The
Central in "Central AQH" and "Central Cume" refers to the generally accepted market of the station, as opposed to "FC" or Full Coverage Area.
While AQH bores me,
Central CUME is actually a very interesting number. It tells you how many people in the Central market area actually listened to your radio station at some point in an average week. Technically, it only reports your station if there was a quarter hour in the week where the person listened to your station more than any other during the quarter hour.
This whole Quarter Hour nonsense, which is being continued with PPM (people meters), is a huge problem for stations who get listeners just for their Traffic or other "short" features. Were I filling out a BBM diary or equipped with a PPM, neither iNews880 or CHED would have scored anything if I was still working and drove (the tail end of) Rush Hour to and from work. Because I tuned in for 30-120 seconds on several of the Ones and Fours for Traffic on the two stations, but listened to other (music) stations the rest of the time.