It's been around the Seattle FM dial since 1958 and has had juuuust a few formats between then and now; Beautiful Music KEZX (1972-1995), Smooth Jazz KWJZ (1995-2011), and most recently the Adult Album Alternative, Modern Rock, AC, Some Dance, Some Pop, we-don't even-know-wtf-we-are-playing-anymore KLCK-FM (2011-2016).
But as of Noon today, March 16, 2006 the Hubbard Broadcasting ugly-duckling takes a run at KISW and KZOK as ROCK 98.9 targeting the 25-54 male audience. Yeah, that’s a niche that was overlooked up until now.
Settle in Seattle for 12,000 songs in a row.
We'll keep you posted.