KVI to drop Oldies (again) and go Talk (again)

Includes archive of Bill Virgin's columns fromJ une 2006 - March 2009

KVI to drop Oldies (again) and go Talk (again)

Postby dial twister » Fri Nov 18, 2011 3:23 pm

A year ago Seattle's KVI dropped it's Flag Waving Right Wing Talk programming and went back to Oldies, today they made this announcement:


Beginning January 3, 2012, KVI Greatest Hits will flip to talk radio, called Smart Talk 570 KVI. The positioning will be “Smart Talk for a Sound Life”, featuring lifestyle, health, local and entertainment news. We anticipate the core audience will be adults 35-64. Hosts Mark Christopher and KOMO 4 TV’s Elisa Jaffe will start out the day with “Sunrise Seattle,” (a Good Morning America-type program) and other hosts including Clark Howard, Phil Hendrie (comedy-oriented), The Buzz featuring Scott Carty, and a WSJ Daily Wrap will inform and entertain listeners.

In the early 90s, KVI was America’s first conservative talk station. And now Fisher is proud to create a lifestyle format like none other. A press release will be sent to the media in the coming weeks.

From Thanksgiving through January 2, 2012, KVI will celebrate the holidays with traditional Christmas music. More information is attached via PDF. If you have ANY questions please let me know. Thank you!
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Re: KVI to drop Oldies (again) and go Talk (again)

Postby hagopian » Fri Nov 18, 2011 5:18 pm

In other words = they bombed at Oldies and now back to Talk.

Yawn.

Back to "Holly Jolly Christmas", while Seattle Conservatives foam at the mouth waiting for Limbaugh again.
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