Barely two weeks into Christmas music, 40+ year Country legend KMPS surprised the market shortly after 9AM today when the Christmas music stopped and Lionel Richie's "Hello" was the first of 10,000 songs in a row on 94.1 The Sound, a new Soft A/C station for the Jet City. The station flipped to all Christmas music when Entercom took control of the station from CBS on November 17th.
An hour and a half later, Hubbard's KVRQ 98.9 bailed on it's less than two year old Rock format (Rock 98.9) and Country 98.9 was launched.