Fast Food False Advertising Exposed

What's happening in the world of Newspapers and Magazines?

Fast Food False Advertising Exposed

Postby jon » Fri Jan 13, 2012 1:56 pm

Bill Reiter was kind enough to pass on this site with its amazing photographic work. Of advertised v.s. actual burgers and such:
http://www.alphaila.com/articles/failur ... s-reality/
User avatar
jon
Advanced Member
 
Posts: 9008
Joined: Mon May 08, 2006 10:15 am
Location: Edmonton

Re: Fast Food False Advertising Exposed

Postby Tape Splicer » Fri Jan 13, 2012 4:32 pm

The late Bill Smith (the fellow who created the Super-Valu jingle) was an instructor at BCIT - teaching the "creative - copy writting" class in the evening program.
Bill told the story of how the got the "steam" to rise from a "hot" platter of food so it wold show up on film for a commercial... The story goes; someone would puff cigar smoke under the platter lid and trap it there with the lid. When the lid was lifted the smoke ("steam") would rise and could bee seen on film, giving the illusion of a hot freshly cooked meal. Another trick was to pour lighter fluid over the food. The "chef" wold ignite it for a flambe effect, again the flames could be seen on film.
Tape Splicer
Advanced Member
 
Posts: 788
Joined: Sat Aug 06, 2011 4:45 pm

Re: Fast Food False Advertising Exposed

Postby Mike Cleaver » Fri Jan 13, 2012 8:07 pm

Everything always looks bigger and better on TV.
Hamburgers are the best comparison, especially those produced by the big food corpse.
They keep getting smaller and smaller and the ingredients more suspect.
Mike Cleaver Broadcast Services
Engineering, News, Voice work and Consulting
Vancouver, BC, Canada

54 years experience at some of Canada's Premier Broadcasting Stations
User avatar
Mike Cleaver
Advanced Member
 
Posts: 2066
Joined: Sat Apr 29, 2006 6:56 pm
Location: Vancouver

Re: Fast Food False Advertising Exposed

Postby hagopian » Fri Jan 13, 2012 8:34 pm

Mystery meat. I don't eat at these places anymore. Maybe this solidifes my pledge.
Oh, and thanks to Hall of Famer, Mr.Reiter....now, there's a BC treasure.
User avatar
hagopian
Advanced Member
 
Posts: 1273
Joined: Wed Jun 17, 2009 2:56 pm

Re: Fast Food False Advertising Exposed

Postby PMC » Sat Jan 14, 2012 1:22 am

After looking at his pics, it would seem many employees got low marks at Hamburger U ! :)

Really interesting about the package sizing.
User avatar
PMC
Advanced Member
 
Posts: 1402
Joined: Tue May 16, 2006 12:22 am
Location: Comox Valley

Re: Fast Food False Advertising Exposed

Postby jon » Sat Jan 14, 2012 2:27 pm

PMC wrote:Really interesting about the package sizing.

Actually, I thought the most interesting part was what was delivered when the buyer specifically stated that he wanted it to look like the one in the ad. Which I assume he had a picture of, and let the server take to the cook for reference.

As for the camera tricks used in advertising, the very recent TCM documentary on Jack Cardiff, perhaps the greatest photographer in movie history, unearthed a lot of interesting camera tricks. Like creating fog outdoors "on cue" by steaming up the camera lens by breathing on it. But that is another subject.
User avatar
jon
Advanced Member
 
Posts: 9008
Joined: Mon May 08, 2006 10:15 am
Location: Edmonton


Return to The Print Media

Who is online

Users browsing this forum: No registered users and 1 guest