Fresh listen: Quickhitz (90.3 amp Calgary)

Sean Ross is Edison Research’s Vice President of Music and Programming. A longtime industry observer, Ross works with Edison’s radio and music industry clients, offering strategic analysis and music knowledge that goes beyond the numbers.

Fresh listen: Quickhitz (90.3 amp Calgary)

Postby radiofan » Mon Aug 11, 2014 12:23 pm

Fresh listen: quickhitz (90.3 amp Calgary)
August 11, 2014/1 Comment/in Media Research /by Edison Research
By: Sean Ross


In the decade that it took for the “Quickhitz” format, or something like it, to get to the radio, it seemed inevitable that an artist would complain about a format that relies on edited versions of contemporary songs. It didn’t happen when Quickhitz finally debuted on WYDS Decatur, Ill., last September, partially because the small-market station’s modest debut didn’t generate sustained industry attention.

Then Quickhitz debuted Aug. 1 on Newcap’s CKMP (90.3 Amp) Calgary, Alberta. In its first few days, the station’s buzz was among Canadian radio people—notable enough since it’s been a while since even an industry person called me to talk about a new station. Then there were local press stories that explained what the station was doing, although on-air Amp says nothing more explicit than “twice the music.”

On day 6, Jann Arden weighed in. Arden’s one top 15 U.S. song, 1996″s “Insensitive,” was one of the first Modern AC hits. In Canada, she’s up to 13 albums and three books. You may remember that song’s mix of earnestness and pre-Alanis annoyance, but Arden’s tweets have little of the former:

“Don’t listen to #AMP radio Calgary . . . they are fucking with art that took thousands of hours to create. #dickheads.”

“Dear AMP radio Calgary. Please don’t play my music. Thank you you dorks.”

“How the fuck would you play any of Leonard Cohen’s songs cut in half? #ampradiocalgary? Impossible and unethical.”

“Just don’t listen to them. It’s such a giant pile of bullshit. #ampcalgary.”

“Apparently #ampradiocalgary doesn’t like things that are big and long. Hhmmmm?”

Within hours, Arden’s contretemps with Amp was a national news story. Through Amp’s first week, I had wondered if listeners would even notice the change. Amp was already CHR and already based around music quantity. By last Friday, that was no longer the issue.

Edison Research works with Amp-owner Newcap. We do not work with Amp or Quickhitz, but Edison’s Larry Rosin is a fervent longtime supporter of the concept. And I had some nice things to say last year when I took my “First Listen” to WYDS, long before Newcap became involved with the format.

There were early execution issues on the first QuickHitz affiliate. There were two syndicated dayparts on WYDS that did not match the rest of the station. The initial slogan, “twice the music in half the time” was confusing, and the promised 24 songs an hour didn’t always materialize. But I liked the energy rush of the station. I liked the additional slots for new songs. And at a time when the hits reach critical mass quickly, I was happy to have some of the most saturated hit songs over with after two minutes or so.

Nine months later, that’s true for me listening to Amp as well. And from a radio standpoint, a lot of the initial issues have been worked out. I’ve listened a few times and been able to hear the seams of only one edit. I’m tired of Zedd’s “Clarity” at any length at this moment, but I can listen to it for two minutes on Amp. Confronted with its full length, I would have punched it out. Amp has also been spotlighting imports and new releases in a way that few North American Top 40s do at the moment

Read the full article at: http://www.edisonresearch.com/fresh-lis ... p-calgary/
Those who danced were thought to be quite insane by those who couldn't hear the music.
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