jon wrote:Interesting that the Top 3 rated stations all took big hits in their numbers in just one month.
It sure is....and look at who's creeping up to the fourth spot...CKRY. I wonder how much of that had to do with the Stampede last month?
Okay, let's see...some other observations:
With CHUP, no difference in the numbers and therefore, UP doesn't seem to be the direction that station is going...not yet anyways. Perhaps another rebranding/format tweak next year will do the trick.
IMO, a station that goes through four brand names in just over three years is clearly grasping at something it cannot attain.
Numbers seem to be stagnant for CKMP as well and that makes me wonder if that's all AMP will ever be able to attain? Trends are starting to show that stations who aim for a younger target audience are not getting the response they may have once gotten in the world before iPods and steaming music online. CIBK's branding change to 'Virgin' didn't really do much either.
Speaking of CIBK, now that we have had over a year to look at this, one can ask, what value has the 'Virgin' brand name brought to that station for Astral? Whatever the business justifications were and how good it looked on paper at the time, (and yes, I heard the 'reasons') the bottom line is that it didn't really do much for the station's numbers and now they have an even more expensive Top-40 station to run. Show me a Calgarian that really gives a darn about the Virgin brand name...Canada may be a Commonwealth nation, but here in Southern Alberta, whether you like it or not this is still the wild west. A British sound does nothing for the younger audience here. As a matter of fact, the younger demographic is not even from an era where the Virgin brand name means a whole heck of a lot to them at all. It may very well work for other Virgin stations with an older target audience (I don't really know if it does), but at the younger demographic not so much. Oh well, it's not like they're even listening to terrestrial radio anyways. *sighs*
Those are my thoughts.