What's happening with Shore?

[Fustercluck]

How many people were booted to the curb by Astral?

[kat]

The Boom stations in Toronto and Ottawa are both primarily 80's. I wonder how well they will do in a market with a Jack station that is well established. While the Toronto station is doing quite well, the ratings for Boom in Ottawa aren't great (1.5 share 12+ compared to BOB FM's 3.7 share)

Also, Shore has a 15% category 3 commitment, which would make doing classic hits rather difficult. Of course they may just use the Boom branding and do oldies, perhaps that's the plan and Gerry O'Day will be the morning man & PD.

Gerry would have been a great choice for PD and Mornings, but, he is no longer with the company.

I'd think Ronnie Stanton will program both Virgin and Boom. With the huge investment Astral has made, they have one chance to make a splash and will go with a proven morning show that compliments the music format. I'm hearing rumblings from within the building that Nat and Drew might be making a move across the hall. They'd be a great fit for an adult targetted radio station.

As for a Nat & Drew replacement on Virgin, let's just say the game is to Beat the Beat.

[Marathon]

The Boom stations in Toronto and Ottawa are both primarily 80's. I wonder how well they will do in a market with a Jack station that is well established. While the Toronto station is doing quite well, the ratings for Boom in Ottawa aren't great (1.5 share 12+ compared to BOB FM's 3.7 share)

Also, Shore has a 15% category 3 commitment, which would make doing classic hits rather difficult. Of course they may just use the Boom branding and do oldies, perhaps that's the plan and Gerry O'Day will be the morning man & PD.

Gerry would have been a great choice for PD and Mornings, but, he is no longer with the company.

I'd think Ronnie Stanton will program both Virgin and Boom. With the huge investment Astral has made, they have one chance to make a splash and will go with a proven morning show that compliments the music format. I'm hearing rumblings from within the building that Nat and Drew might be making a move across the hall. They'd be a great fit for an adult targetted radio station.

As for a Nat & Drew replacement on Virgin, let's just say the game is to Beat the Beat.

I was for the most part kidding about Gerry, from what I hear he is moving to Pentiction.

[AnotherBCRadioFan]

Did a whois search and found that the domain name Boom1043.com has been registered by Astral Media.... but the website isnt up yet....

[Aaron]

Also registered by Astral are:

boom953.com
virginradio1043.com
funny650.com

And it's the same in every market they're in. They buy all possible combinations for their national brands.

Not saying they won't do it, but domain name registration isn't the smoking gun with Astral.

[hagopian]

Astral seems to spend most of their time firing people.

This is what our Industry has become.

Carpetbaggers.

[netlifer]

Wonder what will happen with Graham Hatch now? A great guy with a lot of talent; can't see him off the air for long.

[radiofan]

What if ....

Taking bits and pieces from the numerous armchair PDs ...

Instead of BOOM, Astral transforms The Shore into E-Z Rock 104.3? QM-FM has a big market share that is going unchallenged.

Nat and Drew in the Morning and an office friendly station all day long. I'm sure N&D have huge demos in the money demo, but Virgin doesn't get a lot of play in offices or retail because the music
is a bit young.

And with the E-Z Rock branding, mid days, evenings,all nights, weekends could be networked to Astral's E-Z Rock stations all over BC.

Just thinkin' ...

[hagopian]

I' d go heavy web crossover and video stream. Requests, live guests, and all live hosts. Canned, and you will be dead...this is an era that is really evolving.
Different will win.
Jocks will be true hosts again - instead of liner card parrots.

[Dan Sys]

Interesting scenario Radiofan, the thought had crossed my mind too. However as I recall Rogers tried this with Clear FM back in 2006 for a couple of years.......Fred and Cathy in the Morning and an office friendly station all day long. Didn't have any impact on those huge QM-FM numbers at all.

[CubbyCam]

I' d go heavy web crossover and video stream. Requests, live guests, and all live hosts. Canned, and you will be dead...this is an era that is really evolving.
Different will win.
Jocks will be true hosts again - instead of liner card parrots.

You mean sorta like the CBC Hag?

[hagopian]

LOL. Good one, Cubs.

I think there is something in the wind that Anderson is doing on his talk show - he's taken a bit of Oprah, a bit heavy, a bit cross demo...major social networking....etc.

Radio will be huge, when people realize that the big screen eats 25 bucks a month on the power bill. (*soon coming). It will be computer linked and it will be social.

I am just sure that a new breed of something is upon us - without Ghomeshi.

[erratics]

Ideally, I would like to see Astral carry on with the Shore and bring it to the next level as a leading triple A station in North America like KFOG in San Francisco or KINK in Portland. Although all the air staff are gone, it's curious that Astral has decided to carry on with the Shore music while they go through their changes into a new station.