From David Bray:
Vancouver: CBC Radio One grabs the #1 spot for A12+ with an 13.8% share of hours tuned (down from 14.4% last time out). Taking the top spot for F25-54 was QM-FM, posting a 16.8% share (down from 18.3% last time out). Rock101 grabs the lead for M25-54 listeners, delivering a 10.0% share (down from 10.1%). In a real oddity, QM-FM is out in front for M18-34 with a 14.1% share of hrs. tuned followed by the FOX at 14.0%. When it comes to Females 18-34, JR Country takes top spot with 19.4% share.
From TD Securities, on the ratings' impact on Corus:
The Numeris data paints a mixed picture for Corus' radio operations with three of
the four markets showing q/q gains, including Toronto which was driven by improved
Q107 (CILQFM) ratings post the inclusion of Jennifer Valentyne on the morning show.
However, Toronto was still down y/y and this is the second consecutive quarter of y/
y market share losses in the Toronto market, which accounts for a large portion of
local ad spend. Calgary continues to be a very challenged market for ad dollars, and
as a result, we are not as concerned with the ratings decrease y/y.
To remind readers, Corus has suggested before that a 3 point increase in share in
major markets would generate over $5 million in incremental revenue (0.30% change
in annual revenue). We also note that Corus' radio segment now accounts for less
than 10% of revenues and EBITDA, having historically hovered around 20-25% of
revenue and EBITDA before the Shaw Media acquisition.