Sampling the music right now...it's pretty good so far, similar music to 103.9 Juice FM, actually, but more big hits and more 80s music I would say versus, say, 70s and 90s from Juice FM. Not a real fan of the new logo (and name) and the callsign could use a flip, too, perhaps CHBR? DanSys, you seem to be the Industry Canada guy...off the top of your head, is that one taken?
You're right, though, when one station flips formats, often another struggling one will as well. I probably would've preferred, maybe, a soft AC format that Silk FM abandoned a number of years ago when they rebranded as EZ Rock but this would
likely be my "go to" Kelowna FM radio station (alongside K96.3, although I find the signal for K96.3 a bit weak perhaps and often a little "crackly" out here in West Kelowna, where is K96.3's transmitter anyway and does it have more to do with that or its signal power? DanSys? Jon?).
I hate the new Oldies 103.9 logo, absolutely disgusting! It looks like something
I would've been able to make and my graphics design skills
suck! I also don't think it'll be successful on second reflection...oldies format terrestrial AM stations struggle and devoting an FM frequency to that format is destined for failure (what was Rogers' oldies-esque station in Vancouver a few years ago called!?
) and oldies format free Internet radio stations are a dime a dozen...not to mention free and subscription streaming services and Stingray.
Perhaps Frost is hoping for one of two things to happen:
- he
wants it to fail with the format flip so he can flip to news/talk and further entrench Castanet's shoddy journalism into our ears instead of just in front of our eyes; or,
- he wants to test a few formats, find one that works then flip it in a relatively quick sale and return on investment, having picked it up on the cheap from Vista.
Let's face it, though, Castanet Media's (and let's face it, Avenue Radio Ltd is just a "shell company" to hold the radio asset, sort of like those "sidecars" that Sinclair and others use for TV stations use in the U.S. to get around ownership requirements) Oldies 103.9 is being marketed as a "new station" too, not a format flip. So, they all do it.
I just heard a few ads on 103.1 Beach Radio...why
didn't they call it "103.1 The Beach," like in other markets at least? CBCH-FM (can an FM and a TV station share the same four-letter callsign?)
could be a good callsign. Anyway, I'm digressing...back to the ads, does anyone else find it annoying when there's two different announcers speaking in an ad as if they're chatting back and forth and they format it so one person's voice only comes in your left ear (or left speaker) and the other person's voice comes in the right ear (or right speaker)? I hate that!
Ooooh..."Eye of the Tiger" just came on, now
that's a good song!
Cheers,
Doug