Newcap Kamloops - Re-Branding River & NL

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Newcap Kamloops - Re-Branding River & NL

Postby KamloopsRadioDude » Wed Feb 14, 2018 1:16 am

River going back to heritage K97 monicker & NL adding TALK balk to lineup.

97.5 Hasn't changed yet but imminent - NL did first day of more talk format today. Shaking things up on all 3 formats since NEWCAP took over (and fired a bunch at that time as well)
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Re: Newcap Kamloops - Re-Branding River & NL

Postby KamloopsRadioDude » Thu Feb 15, 2018 6:09 pm

Image
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Re: Newcap Kamloops - Re-Branding River & NL

Postby Richard Skelly » Thu Feb 15, 2018 6:38 pm

Looks like a cold and grey day. Were the old logos and branding paraphernalia being hauled away in the dump truck dominating this photo?
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Re: Newcap Kamloops - Re-Branding River & NL

Postby jimbojones » Sat Feb 17, 2018 3:27 pm

The excitement about this move seems to be about the same, in the city, on the station and around this blog post. Talk about a non event. And didn't they just do a rebrand with the WOW thing? Who's idea was that?
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Re: Newcap Kamloops - Re-Branding River & NL

Postby pave » Sat Feb 17, 2018 3:57 pm

Apparently, buffing a turd is a lost art.
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Re: Newcap Kamloops - Re-Branding River & NL

Postby KamloopsRadioDude » Mon Feb 19, 2018 3:33 am

You all are right.. The last re-branding of the River.. "80's..90's and WOW!" was horrible (and really not that long ago). This is definitely not any better and the energy level of the station is so darn low

I think they were at their peak playing the HOT AC.

Turd is right!

NL seems to be the stalwart winner though!
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Re: Newcap Kamloops - Re-Branding River & NL

Postby dmehus » Sat Feb 24, 2018 10:05 am

Newcap lucked out with the fact that The River used to be branded K97.5 as I suspect they planned this all along to match the K96.3 branding in Kelowna. It's sad, though, that the logo is so butt ugly. :(

I wonder what the old K97.5 logo looked like? Perhaps, they could've whipped something up and modified it for K96.3?

I miss the bumblebee from B103.1 in Kelowna. Such a cute mascot! :(

Cheers,
Doug
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Re: Newcap Kamloops - Re-Branding River & NL

Postby KamloopsRadioDude » Sat Feb 24, 2018 1:22 pm

This was the old logo

Image
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Re: Newcap Kamloops - Re-Branding River & NL

Postby dmehus » Thu Mar 08, 2018 1:09 am

KamloopsRadioDude wrote:This was the old logo

Image


Ah, thanks. Yes, that old one was an improvement, but not by much. Both are particularly uninspiring and bland. :(

Best thing about it was the prominently featured "FM Stereo". Must've been the new thing thing at the time! ;)

Cheers,
Doug
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