CKO pre-start

[cart_machine]

Radio network finds ad rejected by newspapers
By ANN DUNCAN
OTTAWA (CP) "You may never have to read this newspaper.? That's the headline on an advertisement, plugging the start of the country's first network of all-news FM radio stations, which three daily newspapers have refused to carry, a network spokesman said Tuesday.
The network's first two stations are scheduled to begin broadcasting Friday in Toronto and Ottawa, and five newspapers in those two cities were approached to carry the advertisements in Thursday's papers. But The Globe and Mail, the Toronto Star and The Citizen in Ottawa refused to run the advertisements, citing the publisher's perogative as a reason, Anne Arsenault, the network's marketing and promotion manager said.
Only the Ottawa Journal and the Toronto Sun accepted the advertisement, she said. The other newspapers will run an alternative ad that replaces the controversial headline, Ms. Arsenault said.
She said the owners of the network, known as CKO, don't believe that listeners of the all-news stations may never have to read a newspaper again. But David Ruskin, a part owner of CKO, said one network aim is to entice listeners to turn to CKO instead of newspapers as their primary source of news.
Although CKO will begin with only two stations on Friday, the network plans to expand to nine other cities from coast to coast by 1979. But Ruskin said expansion plans may be delayed a few months depending on the timing of the decision by the Canadian Radio-television and Telecommunications Commission (CRTC) on CKO's application to buy CFOX, a Montreal-area AM radio station.
The proposed sale is CKO's answer to the CRTC's refusal last year to allow the network to build an FM station in Montreal. The CRTC said there isn't room on the Montreal airwaves for another English-language station. The network, owned by Canada All-News Radio Ltd., hopes for a decision on the proposed sale of CFOX by the fall to fit proposed expansion plans, Ruskin said.
The plans call for CKO to open FM stations in London, Ont., VANCOUVER, Calgary, Alta., and Edmonton this fall, start stations in Winnipeg and Regina next spring and round out the network with new stations in Halifax, St. John, N.B., and St. John's, Nfld., by the end of 1978.
The stations opening in Toronto and Ottawa will operate 18 hours a day, starting at am. Ruskin and other CKO investors acknowledge that money will be tight at first and predict that it will take three years for the network to break even and five or six years for CKO to become financially sound. CKO has asked the CRTC not to license any other all-news stations until CKO is economically viable.
-Lethbridge Journal, June 29, 1977

News network opens first pair of stations
TORONTO (CP) CKO, Canada's first all-news radio service, began broadcasting Friday with the first two stations of a planned coast-to-coast network by 1980.
Network president David Ruskin said in an interview after the service went on the air that it will aim at a continuous mixture of short-item newscasts, longer treatment of major stories, soft features and commercials and will try to be quieter and slower- paced than the all-news stations in United States cities. Ruskin said the section of the Canadian audience he is aiming at had shown it favored a quieter approach.
Despite some missed cues at CKO-2 in Toronto and a late start by CKO-1 in Ottawa. Ruskin said he was happy at the way the first day went. He said the service is to open a station soon in London. Ont, and hopes to have others in Montreal. Calgary. Edmonton and Vancouver.

{now, an ad from the same paper espy for T.D.}

TUESDAY JULY 5th is TEEN BURGER TUESDAY! TEENBURGER LOADED WITH Pure Alberta Beef Patty (Fresh Daily) Lettuce Bacon Tomato Sesame Seed Bun Cheese Regular 99c 79c
We?re open at 11:00 am 2 locations to serve you: 210 3 Ave South (Scenic Drive) 1607 Mayor Magrath Drive
-Lethbridge Journal, July 4, 1977

[Jack Bennest]

I am into Tofu and greens

Its radiofan who likes two burgers at AW when ever he is near a drive thru