Clear Channels latest scheme to loot and pillage the public airwaves involves selling one second "spots". They are planning on running them adjacent to newscasts, traffic, weather and even inbetween songs. They are calling their latest initiative "blink". Are we paying attention Corus, Rogers and Standard?
Clear Channel Eyes One-Second 'Blink' Radio Spots
June 12, 2006
By Chuck Taylor
Clear Channel is considering make its Less Is More campaign much more about less. The radio giant is developing Blink, which would showcase one-second commercials.
In an interview with Advertising Age, Jim Cook, senior VP-creative for Clear Channel Radio, said that the purpose of the potential initiative is ?to find new uses of radio for advertisers who are continually asking us to demonstrate that our medium can successfully extend brands?can successfully reach the consumer with touchpoints that are new and surprising.?
Clear Channel's Creative Services Group has crafted a demo of Blinks using the McDonald's jingle, minus the "I'm lovin' it" language, placing it songs. Another for BMW's Mini Cooper showcased a horn honking and man's voice saying "Mini." Neither advertiser had a deal with Clear Channel for Blinks, mind you. It remains conceptual, at this point.
Clear Channel says that it has not decided on pricing and package information.