BBM Canada, Announces Rebranding to Numeris

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BBM Canada, Announces Rebranding to Numeris

Postby radiofan » Thu Jun 19, 2014 11:30 pm

Canada's Broadcast Measurement Authority, BBM Canada, Announces Rebranding to Numeris

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TORONTO, June 19, 2014 /CNW/ - BBM Canada, the industry standard in broadcast audience measurement, today announced that it has changed its name to Numeris. Rooted in a 70-year history of providing timely, accurate, business-critical information to its membership, the new name along with a new identity reinforce the organization's position as the most respected industry source for audience and consumer behaviour intelligence. Numeris has adopted a new name, visual identity and tagline, Audiences Count.

"We are excited to announce this evolution in our organization. As Numeris, our members have access to the same exceptional information and services on which they have come to rely, including sophisticated data tracking and measurement technologies that help them gain valuable audience insights and deliver relevant, high quality programming to Canadian consumers," explains Jim MacLeod, Numeris President and Chief Executive Officer. "Building on the foundation we have developed as a trusted and respected partner, the new brand identity articulates our key mandate – to partner with our members to be a driving force in shaping the Canadian media landscape."

Working with branding and communications agency, Cundari, Numeris sought to ground the visual identity in the organization's extensive experience and industry insight to position it for an energetic and innovative future. The brand identity elements, including the name, logo, tagline and colours capture the authority, transparency, accuracy and relevancy of the information and services the organization provides.

"The name Numeris connotes numbers and measurement and the new logo, made up of carefully selected coloured dots, is inspired by the reliable and trustworthy character of the organization as well as its dynamic future," says MacLeod.

The logo's dominant "N" formed by coloured dots suggests the bringing together of multiple data points as well as representing the many individuals who are instrumental in making significant business decisions that impact the future of Canadian broadcasting. The new tagline Audiences Count reflects both that viewers and listeners are counted and the importance of their opinion in influencing decisions made about programming.

"We had an opportunity to develop a brand that would provide greater clarity into who we are and how we serve our broadcaster, advertiser and agency members," says Mr. MacLeod. "In a media landscape that is changing at the speed of light, Numeris members can trust in our ability to deliver credible industry data and intelligence to respond to the changes and ensure they continually provide relevant, high quality programming to Canadians."

Note to media: Interviews with Numeris President and CEO Jim MacLeod and high resolution logo files are available on request. Please contact Kathy Fischer at kathy@ideaworkshop.ca, 416-727-5647.

About Numeris

Operating since 1944, Numeris provides broadcast measurement and consumer behaviour as well as industry-leading intelligence to a member and licensee base that includes leading Canadian broadcasters, advertisers, agencies, and other broadcast-related organizations. Numeris provides information on audience behaviours during and after broadcasts utilizing sophisticated data tracking and measurement technologies. By providing members insight into important audience and consumer business information and intelligence, we enable them to deliver programming that meets the needs of Canadians.

http://www.newswire.ca/en/story/1376101 ... to-numeris
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BBM Renames Itself

Postby jon » Tue Aug 26, 2014 12:02 pm

On April 1, 1968, the BBG disappeared forever. It took more than 46 years for the BBM to changes its name.

Last June 19th, the Board of Broadcast Measurement, established in 1944, renamed itself to Numeris. According to CEO and President Jim MacLeod "The name Numeris connotes numbers and measurement and the new logo, made up of carefully selected coloured dots, is inspired by the reliable and trustworthy character of the organization as well as its dynamic future."

Too bad that they didn't do it on May 11th as that was their 70th anniversary.

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The BBM was created by the Canadian Association of Broadcasters (CAB), the Association of Canadian Advertisers (ACA) and the Canadian Association of Advertising Agencies (CAAA). In his closing remarks at the 1944 CAB Annual Meeting, Jack Kent Cooke heralded the upcoming birth of the BBM as follows: "the CAB will be the first Association in the world to adopt and inaugurate a system of uniform coverage measurement. Such action will be heralded in the future as another important milestone in the progress of radio broadcasting in Canada".
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Re: BBM Canada, Announces Rebranding to Numeris

Postby jon » Tue Aug 26, 2014 6:22 pm

Oops, somehow I missed the original press release. I've merged the threads.
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Re: BBM Canada, Announces Rebranding to Numeris

Postby pave » Fri Aug 29, 2014 9:11 pm

The logo reminds me of the experience of my having a spongy, squishy brain - when I was on acid.
(And yes, that might partially explain a couple of things.)
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Re: BBM Canada, Announces Rebranding to Numeris

Postby jon » Thu Nov 13, 2014 10:19 am

From this morning's Broadcast Dialogue:

NLogic is the new name of BBM Analytics, the provider of software, data and consumer insight to the Canadian broadcast and advertising industry. NLogic, operating since 2006 as BBM Analytics, is a wholly-owned but separate and for-profit subsidiary of Numeris (formerly BBM Canada)...
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Re: BBM Canada, Announces Rebranding to Numeris

Postby Eldon-Mr.CFAY » Fri Nov 14, 2014 3:44 am

Greetings, I hate the name and not impressed by what they are doing at all! I liked some of what BBM did in the past. They should take a look at Barr Electronic Measurement Company from the 1970s and what they did for ratings in markets in Washington State. I recently found the patent details and Eldon Barr of Yakima Washington (who was the inventor) of the very sophisticated receiver system from 1955 to the 1970s really knew what he was doing!

They should have stuck with BBM, Numeris is just plain crap!

73s All the best from Eldon
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Re: BBM Canada, Announces Rebranding to Numeris

Postby Bigbangboom » Fri Nov 14, 2014 8:02 am

Eldon.............. Tell us how you really feel!
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