Surely, if they had, they would have realized that the moment they decide on a new "brand" that they should buy up the best domain names for it. For example, for Fresh FM, why didn't Corus buy 5 domain names and they would have been covered worldwide for all possible uses of the branding on the FM band:
- 1fresh.fm
- 3fresh.fm
- 5fresh.fm
- 7fresh.fm
- 9fresh.fm
Which brings me to the more basic question: 15 years ago, it looked like all FM radio stations were going to move to the .fm "ending" for their domain names, instead of .com or .ca. Now you don't see any stations using .fm domain names. Weird.