New Data on Listening to Radio Ads

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New Data on Listening to Radio Ads

Postby jon » Fri Sep 26, 2014 6:48 pm

CRN International recently completed some research on radio commercials.

Here are the results of one of their surveys:

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The research was driven by this:
What’s the most effective marketing means to capture the attention of radio listeners and prompt them to buy your product?

That’s the fundamental question CRN International posed in a recent online poll of 525 consumers defined by a wide range of demographics including gender, age, education, income, frequency of radio listening, and product categories of interest.
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Re: New Data on Listening to Radio Ads

Postby jon » Sat Oct 18, 2014 5:39 pm

This question looked at Stop Sets:

Image
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