As Dollars Move To Mobile... Who Loses?

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As Dollars Move To Mobile... Who Loses?

Postby radiofan » Fri Oct 31, 2014 12:03 pm

As Dollars Move To Mobile... Who Loses The Advertising?

Radio is not mentioned in a new study -- and that turns out to be a good thing. EMARKETER reports, "advertisers are shifting ad dollars to mobile and away from other formats in order to drive customer engagement, reach consumers across platforms, build brand awareness and drive retail or online sales, according to a JULY 2014 study by ADVERTISER PERCEPTIONS."
Will radio be hurt? Perhaps some, but the big losers appear to be print, television and digital display

- See more at: http://www.allaccess.com/net-news/archi ... UJ9aj.dpuf
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