NY Post Article Predicts The Demise Of Radio In Cars, Broadcast Execs Firmly Disagree
March 20, 2015 at 3:51 AM (PT)
An article in THE NEW YORK POST is sure to get the hairs on the back of radio executives standing up. The article begins, "Video didn’t kill the radio star, but SIRIUSXM and streaming services like PANDORA are taking it apart piece by piece. Terrestrial radio, after years of maintaining its vise-like grip as the dominant in-car entertainment provider, will soon see thousands of motorists turn it off, a WALL STREET report on WEDNESDAY forecasted."
The article points to radio's current success, noting, "Terrestrial radio still owns an 80% share of car listenership," but notes, "It will start to lose up to 1.5% a year of that market share as streamers like PANDORA enter the market."
- See more at: http://www.allaccess.com/net-news/archi ... klbpo.dpuf