I don't think people really care about AM or FM," said Robin Bertolucci, KFI's program director for the last four years. "It's like network or cable on television. They just want to watch the show they want to watch. It's not the delivery, it's the program."
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"FM is struggling right now, and it's got to find something that works, and talk radio is going to be it," - "And there's an old saying in radio that good programming on FM will beat good programming on AM."
Michael Harrison, editor and publisher of the talk radio magazine Talkers.
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Reporter: WHAT HAS SURPRISED YOU THE MOST ABOUT THE MYSPACE EXPERIENCE?
Rupert Murdoch: The speed at which it has grown. It has had no marketing. Not a penny has been spent marketing it before or after the purchase, and it just grows faster and faster every week. Now we're taking it out to other countries.
Reporter: DOES MYSPACE OFFER A TEMPLATE THAT CAN BE ADOPTED TO UPGRADE ALL OF YOUR CORE BUSINESSES?
Murdoch: MySpace demonstrated what we felt but now really drives it into us that the world has really changed -- that the average person who is computer proficient is self-empowered in their lives in a way they never have before.