Slick Format Cross Over For CKHY Halifax

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Slick Format Cross Over For CKHY Halifax

Postby paterson » Sat Jul 24, 2021 2:53 pm

Less than three months ago Acadia Broadcasting won approval to purchase two Evanov Radio Halifax FM stations. One station, CKHY had been rock for years but in 2019 Evanov abruptly changed the music to Soft Adult Contemporary (The Jewel) to get the jump on competitor CKUL FM who was about to adopt "The Breeze" light music format. Acadia Broadcasting is a smaller chain with stations in Nova Scotia, New Brunswick and Northern Ontario. They have 17 stations altogether.

A few days ago Acadia announced that The Jewel would become SURGE 105 and play modern rock. Here is the promo for the change over of format five days ago. Very well thought out and executed in my opinion. And most important, it's one of a kind and all about their town. Take a few minutes to listen to what I think is a well done promo for a big format change...This is from Broadcast Dialogue. https://broadcastdialogue.com/acadia-br ... o-halifax/
paterson
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