2DAY-FM Grande Prairie, Alberta

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2DAY-FM Grande Prairie, Alberta

Postby jon » Tue Jul 15, 2014 6:12 pm

Thanks to Dan Sys' Canadian Radio News Facebook page for reporting that Vista's CFRI-FM in Grande Prairie, Alberta, switched formats and branding yesterday at 5pm.

Classic Rock FREE-FM is now CHR-formatted 2DAY-FM.

Their web folks got creative (or is it just cheap?) and use the same 2dayfm.ca "domain name" that they used for the first 2DAY stations, in Niagara Falls.

The (branding having its own domain name) concept isn't new. Check out http://shinefm.com where you will also see a gateway that lets you choose which station of the brand you want to "visit".
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jon
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Re: 2DAY-FM Grande Prairie, Alberta

Postby jon » Thu Jul 17, 2014 7:56 am

From this morning's Broadcast Dialogue:
Vista-owned Classic Rock FREE FM (CFRI-FM) Grande Prairie has changed format and its ID. The station is now 2dayFM with an Adult CHR format. The first song played was Birthday by Katy Perry at 5 p.m. July 14. This is the second (technically the third) Vista property to use the ID. Simulcast CFLZ-FM and CKEY-FM Niagara Falls also use 2dayFM. Evan James does mornings along with co-host/news anchor Jenny Oatway, and Lyndsay Cowan is in afternoon drive. The countdown to the new format was aired live from the local Cineplex theatre where clients were the honoured guests. No longer with the station are morning host Shawna Prince and hockey broadcaster Jeff Henson.
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